Our community is important to us. Over the years, we've partnered with many organisations who are doing great work in the social sector. This has included on ground work as well as fundraising support across animal welfare, education and support.
Impact: Provided food to underprivileged families during the COVID-19 pandemic
In collaboration with Feeding India, we launched this initiative to provide food to underprivileged families during the COVID-19 pandemic. As a thank you to every person who contributed to the cause, we gave them 100 reward points each.
Partner Organization: Feeding India
Impact: Raised funds for a better life and clean water access for strays
Summer heat gets harsh for stray animals, especially during a pandemic and lockdown. Hence, in 2021, we joined hands with Welfare of Stray Dogs (WSD) to launch Pause For Paws to raise funds for giving strays a better life and providing them access to clean drinking water.
Partner Organization: Welfare of Stray Dogs (WSD)
Year: 2021
Impact: Re-homed 500+ stray dogs
In July 2019, we tied up with World For All – a Mumbai based NGO that works with the rescue, adoption, sterilization, and awareness of stray animals to launch superhero dog raincoats for our furry friends. All proceeds, including our costs, went towards the cause of rehabilitating stray dogs.
Partner Organization: World For All (Mumbai-based NGO)
Year: July 2019
Cause Focus: Rescue, adoption, sterilization, and awareness of stray animals
Impact: Empowered over 1000 girls with a safe and happy menstrual experience
To do our bit for women empowerment and menstrual hygiene, we collaborated with GiveHer5 for this campaign. In March 2018, we launched a range of t-shirts and badges which contained 12 'Roses Are Red' poems centred around feminism. Every t-shirt sold covered the price of one woman's annual requirement of sanitary napkins.
Partner Organization: GiveHer5
Year: March 2018
Campaign Details: Range of t-shirts and badges with 12 'Roses Are Red' poems centred around feminism
Celebrity Supporters: Dia Mirza, Rahul Bose, Tanmay Bhat, Kim Sharma, Aranya Johar, Alicia Souza, Miss Malini
Impact: Painted murals across 3-4 FOBs and stairs
During Daan Utsav "The joy of giving week" 2018, we joined hands with Mumbai First to bring colours to the Mumbai Central Railway Station. After obtaining necessary permissions from the railway authorities, around 300 volunteers came together in the wee hours of the night to paint the station. The designs revolve around Mumbai's culture, its food and is a celebration of Mumbai's spirit.
Partner Organization: Mumbai First
Year: 2018 (during Daan Utsav)
Volunteers: Approximately 300 volunteers
Design Theme: Mumbai's culture, food, and spirit
Impact: Contributed in safeguarding endangered animals
The population of wildlife has declined by 60% over the last 40 years. Additionally, nearly 40% of all wildlife species are heading towards extinction by 2050. In collaboration with Wildlife SOS, in 2020, we launched a limited-edition range of t-shirts which highlight some endangered wildlife species. Every t-shirt sold helped fund the conservation of endangered Indian animals.
Partner Organization: Wildlife SOS
Year: 2020
Campaign Details: Limited-edition range of t-shirts highlighting endangered wildlife species
Conservation Focus: Endangered Indian animals
Impact: Helped Covid-19 patients survive India's oxygen shortage
During the second wave of COVID in 2021, we partnered with Hemkunt Foundation to raise funds to help people who needed oxygen. As an added incentive, we matched each donation with TSS Points.
Partner Organization: Hemkunt Foundation
Year: 2021 (second wave of COVID)
Cause Focus: Oxygen support for COVID-19 patients
Incentive: Matched each donation with TSS Points
Impact: Raised funds to help those in need during Diwali
In 2022, we partnered with Ashadeep Foundation to raise funds for those in need during Diwali.
Partner Organization: Ashadeep Foundation
Year: 2022
Impact: Contributed Rs. 2,38,472 to the PM CARES fund
The Responsible Masks were launched during the COVID-19 pandemic to stop the spread of COVID-19. All profits from the sale of these masks were donated to the PM CARES fund to join the fight against the global pandemic.
Total Contribution: Rs. 2,38,472
Beneficiary: PM CARES fund
Impact: Donated over 100 kgs of old clothes
In association with Goonj, we wanted to shed light on how each one of us can do our bit to help someone out. Thus, in February 2020, we set up collection centres at our offices and stores to collect old clothes or money. All the received materials were sent to Goonj, who then distributed them to those in need.
Partner Organization: Goonj
Year: February 2020
Collection Method: Collection centres at offices and stores for old clothes or money
| Campaign | Partner Organization | Year | Focus Area | Impact |
|---|---|---|---|---|
| Feed The Soul | Feeding India | COVID-19 pandemic | Food security | Provided food to underprivileged families |
| Pause for Paws | Welfare of Stray Dogs (WSD) | 2021 | Animal welfare | Clean water access for strays |
| Superhero Dog Raincoats | World For All | July 2019 | Animal welfare | Re-homed 500+ stray dogs |
| Roses Are Red | GiveHer5 | March 2018 | Women empowerment | Empowered over 1000 girls |
| Beautification Project | Mumbai First | 2018 | Community development | Painted murals across 3-4 FOBs and stairs |
| Save Their Souls | Wildlife SOS | 2020 | Wildlife conservation | Safeguarding endangered animals |
| Save Their Souls II | Hemkunt Foundation | 2021 | COVID relief | Oxygen support during pandemic |
| Dil Se Diwali | Ashadeep Foundation | 2022 | Community support | Funds for those in need |
| The Responsible Mask | PM CARES fund | COVID-19 pandemic | Pandemic relief | Rs. 2,38,472 contributed |
| Dress For Change | Goonj | February 2020 | Clothing donation | Over 100 kgs of clothes donated |
Brand Identity: Homegrown Indian Brand
Customer Base: Over 6 Million Happy Customers
Community Focus: The Souled Store has partnered with multiple organisations doing great work in the social sector, including on-ground work and fundraising support across animal welfare, education, and community support.