We may also collect aggregated information regarding the use of our service, such as the extent to which certain features are used. Aggregated information is anonymous, statistical information that reflects the scope of our user base, sales, customer patterns and related site information. We use this information to better understand how The Souled Store service is used, and to improve the online experience of our users. This information is not used in a way that will personally identify you. In addition, certain non-personally identifiable information is collected by The Souled Store and may be used by any third-party advertising providers during the course of your use of The Souled Store service.