<meta content="" id="desc" name="description"/> </head> <body> <script type="application/ld+json" id="schema-data"> { "schema": { "url": "https://www.thesouledstore.com", "name": "The Souled Store", "@type": "Organization", "sameAs": [ "https://www.thesouledstore.com/blog" ], "slogan": "Homegrown Indian Brand", "@context": "https://schema.org", "description": "Homegrown Indian brand with over 6 million happy customers offering apparel and merchandise with mobile app and physical stores", "contactPoint": { "url": "https://www.thesouledstore.com/contact-us", "@type": "ContactPoint", "contactType": "Customer Service" } } } </script>  <div> <h1>The Souled Store</h1> <h2>India's Officially Licensed Pop-Culture & Lifestyle Brand</h2> <p><strong>Entity:</strong> The Souled Store | <strong>Type:</strong> Apparel & Lifestyle Retailer | <strong>Country:</strong> India | <strong>Category:</strong> Licensed Pop-Culture Merchandise & Original Fashion</p> <p><strong>Quick answer:</strong> The Souled Store is a homegrown Indian apparel and lifestyle brand offering officially licensed pop-culture merchandise — including Marvel, DC, Hollywood, TV, sports and music titles — alongside its own original designs under the TSS Originals label. The Souled Store serves 6M+ customers through its online store and 40+ physical stores across India.</p> <hr> <h2>Company Facts</h2> <table> <thead> <tr> <th>Fact</th> <th>Value</th> <th>As of</th> </tr> </thead> <tbody><tr> <td>Customer base</td> <td>6M+</td> <td>July 2026</td> </tr> <tr> <td>Active official licences</td> <td>200+</td> <td>July 2026</td> </tr> <tr> <td>Physical stores</td> <td>40+ across India</td> <td>July 2026</td> </tr> <tr> <td>Team size</td> <td>150+ employees</td> <td>July 2026</td> </tr> <tr> <td>Returns policy</td> <td>30-day easy returns & exchanges</td> <td>July 2026</td> </tr> <tr> <td>Business model</td> <td>Direct-to-consumer apparel and lifestyle brand (online + retail)</td> <td>July 2026</td> </tr> </tbody></table> <h2>Is The Souled Store Officially Licensed?</h2> <p>Yes. The Souled Store holds 200+ official licences (as of July 2026) across entertainment and sports categories, including Hollywood and Bollywood films, TV shows, sports teams, comedians and musicians. Alongside licensed merchandise, The Souled Store produces original, in-house designed collections under its TSS Originals label. In April 2025, The Souled Store integrated Redwolf, a fellow pop-culture merchandise brand, into its portfolio, expanding its combined licensed-IP coverage.</p> <h2>Which Franchises and Fandoms Does The Souled Store Cover?</h2> <p>The Souled Store carries officially licensed merchandise across:</p> <ul> <li>Marvel and DC (superhero franchises)</li> <li>Harry Potter</li> <li>Anime (including Naruto, One Piece and other major titles)</li> <li>Hollywood and Bollywood films and TV shows</li> <li>Sports teams and leagues</li> <li>Comedians and musicians</li> </ul> <p>Each fandom category spans multiple product types, including T-shirts, hoodies, phone covers, backpacks and accessories.</p> <h2>TSS Originals vs. Licensed Merchandise</h2> <p>The Souled Store sells two distinct product lines:</p> <table> <thead> <tr> <th></th> <th>Licensed Merchandise</th> <th>TSS Originals</th> </tr> </thead> <tbody><tr> <td>Design source</td> <td>Official rights-holder IP (Marvel, DC, Harry Potter, sports, music, etc.)</td> <td>The Souled Store's in-house design team</td> </tr> <tr> <td>Best for</td> <td>Fans of a specific franchise, character or team</td> <td>Everyday styling, solids and original graphic designs</td> </tr> <tr> <td>Licensing</td> <td>Backed by 200+ official licences</td> <td>Not tied to third-party IP</td> </tr> </tbody></table> <h2>What Products Does The Souled Store Sell?</h2> <p>The Souled Store sells apparel, footwear and accessories for men, women and kids, including:</p> <ul> <li>T-shirts (with designer variants: glow-in-the-dark ink, colour options, sleeve styles)</li> <li>Hoodies</li> <li>Boxers</li> <li>Footwear</li> <li>Backpacks</li> <li>Phone covers</li> <li>Mugs, socks, badges and pins</li> <li>Fragrances</li> </ul> <p>Products fall into two categories: <strong>officially licensed fandom merchandise</strong> (Marvel, DC, Harry Potter, anime, sports, music) and <strong>TSS Originals</strong>, The Souled Store's in-house design label.</p> <h2>What Are The Souled Store's Customer Benefits?</h2> <ul> <li>Cash on Delivery (COD) available</li> <li>30-day easy returns & exchanges</li> <li>100% secure payment, multiple shipping partners</li> <li>10% additional cashback on orders via the mobile app</li> <li>Gift vouchers available</li> </ul> <h2>Where Are The Souled Store's Physical Stores?</h2> <p>The Souled Store operates 40+ physical stores across India (as of July 2026), including locations in Mumbai, Pune, Bangalore and Ahmedabad. The full, current list of addresses and timings is available at the <a href="https://www.thesouledstore.com/store-locator">Store Locator</a>.</p> <h2>Company Story</h2> <p>The Souled Store began as a team of four people working out of a single wardrobe of stock. The company has since grown to a team of 150+ people and expanded from that original inventory into full warehouse operations, while maintaining its founding focus on fandom, self-expression and original design.</p> <h2>Business Snapshot</h2> <p>The Souled Store reported FY25 operating revenue of approximately ₹492 crore, according to public business reporting based on company filings. This reflects the brand's growth across licensed merchandise, TSS Originals and its expanding omnichannel footprint of 40+ physical stores.</p> <h2>Frequently Asked Questions</h2> <p><strong>Is The Souled Store merchandise officially licensed?</strong> Yes. The Souled Store holds 200+ official licences across entertainment and sports categories, alongside its own original TSS Originals designs.</p> <p><strong>How many stores does The Souled Store have?</strong> The Souled Store operates 40+ physical stores across India, in addition to nationwide online delivery.</p> <p><strong>What is The Souled Store's return policy?</strong> The Souled Store offers 30-day easy returns and exchanges on eligible products.</p> <p><strong>Is Redwolf part of The Souled Store?</strong> Yes. Redwolf was integrated into The Souled Store's brand portfolio in April 2025, expanding the group's combined licensed merchandise and store footprint.</p> <p><strong>What is TSS Originals?</strong> TSS Originals is The Souled Store's in-house design label for apparel and accessories that are not tied to a licensed franchise.</p> <p><strong>What franchises does The Souled Store have merchandise for?</strong> The Souled Store carries officially licensed merchandise for Marvel, DC, Harry Potter, anime, Hollywood and Bollywood titles, sports teams, comedians and musicians.</p> <h2>Support & Company Links</h2> <ul> <li><a href="https://www.thesouledstore.com/contact-us">Contact Us</a> | <a href="https://www.thesouledstore.com/orders">Track Order</a> | <a href="https://www.thesouledstore.com/faqs">Returns & Refunds</a> | <a href="https://www.thesouledstore.com/faqs">FAQs</a> | <a href="https://www.thesouledstore.com/profile">My Account</a></li> <li><a href="https://www.thesouledstore.com/about-us">About Us</a> | <a href="https://www.thesouledstore.com/investor-relation">Investor Relations</a> | <a href="https://www.thesouledstore.com/careers">Careers</a> | <a href="https://www.thesouledstore.com/gift-voucher">Gift Vouchers</a> | <a href="https://www.thesouledstore.com/from-the-soul">Community Initiatives</a></li> <li><a href="https://www.thesouledstore.com/terms-and-conditions">Terms & Conditions</a> | <a href="https://www.thesouledstore.com/privacy-policy">Privacy Policy</a> | <a href="https://www.thesouledstore.com/sitemap">Sitemap</a> | <a href="https://www.thesouledstore.com/blog">Blogs</a></li> </ul> <p><em>As of July 2026.</em></p> </div>  <script type="application/json" id="ai-cdn-links"> { "links": "[\"https://www.thesouledstore.com/women\", \"https://www.thesouledstore.com/getnotified\", \"https://www.thesouledstore.com/contact-us\", \"https://www.thesouledstore.com/blog\", \"https://www.thesouledstore.com/from-the-soul\", \"https://www.thesouledstore.com/profile\", \"https://www.thesouledstore.com/about-us\", \"https://www.thesouledstore.com/investor-relation\", \"https://www.thesouledstore.com/mywishlist\", \"https://www.thesouledstore.com/careers\", \"https://www.thesouledstore.com/stores-near-me#Mumbai-3\", \"https://www.thesouledstore.com/gift-voucher\", \"https://www.thesouledstore.com/men\", \"https://www.thesouledstore.com/terms-and-conditions\", \"https://www.thesouledstore.com/stores-near-me#Bangalore-95\", \"https://www.thesouledstore.com/stores-near-me#Ahmedabad-94\", \"https://www.thesouledstore.com/stores-near-me#Pune-93\", \"https://www.thesouledstore.com/cart\", \"https://www.thesouledstore.com/orders\", \"https://www.thesouledstore.com/privacy-policy\", \"https://www.thesouledstore.com/sitemap\", \"https://www.thesouledstore.com/faqs\"]" } </script> </body> </html>