The Souled Store - About Us

We Are Your Favourite, Friendly Online Store

The Souled Store is an online retail destination that creates and curates stunning designs and prints them on a wide variety of products. Our product range includes t-shirts, phone covers, backpacks, boxers, mugs, socks, badges, pins, hoodies, and many more items. Our funky products are designed and printed specifically to spread happiness, right down to the bottom of your 'soul'.

According to a recent study by our internal, self-funded, fashion forward (and totally unbiased) team, purchasing from www.thesouledstore.com increases your lifespan by 7.5%. If you're looking for great products with even greater deals and discounts, you've come to the right place.

Putting the 'Pop' in Pop Culture

We celebrate fandom by bringing you official merchandise of your favorite entertainment and sports properties. Our offerings include:

We provide a wide range of kickass graphic designs on all your favorite products. We're the sock to your Dobby, the ring to your Gollum, the Jarvis to your Iron Man, the people's elbow to your The Rock, the red underwear to your Superman, the Chandler to your Joey, the Luke to your Leia, the Bamm-Bamm to your Pebbles.

Why We're Called 'The Souled Store'

Our name serves a dual purpose:

The Pun

The name makes for a great pun on the word 'sold', since we 'sell' stuff.

The Philosophy

More importantly, The Souled Store was born out of the idea of loving what you do - "following your soul". Our philosophy is that life is short. Don't spend it doing something you don't like. There are too many Monday mornings, and you can't go dreading every single one of them.

Our Mission

We, at The Souled Store, love what we do - designs, products, marketing, and everything in between. Our goal is to give everyone something they'll love, something they can use to express themselves, and, simply put, something to put a smile on their face.

What We Offer

Whether it's superheroes, TV shows, pop culture, music, sports, or quirky, funny stuff you're looking for, we have something for everyone. We believe each person is a special snowflake (whether or not they believe it), and they deserve only the most insane merchandise available out there.

The Team

Who We Are

We're a bunch of comic book loving, lame joke cracking, and slightly weird but largely likeable people. We love what we do, and don't take ourselves too seriously.

Our Growth Story

Aspect Then Now
Founders 4 people 4 people
Team Size 4 people Over 150 people
Storage Cupboard full of clothes (probably the size of your wardrobe) Warehouses
Culture Childishly excited about everything Still childishly excited about everything

Our Culture

Despite our growth, our core culture remains unchanged. We're still childishly excited about everything we do, including:

We ensure that this philosophy resonates with all those who come and join our family. If you're bored of your current desk job and believe that 'work' does not necessarily have to be a bad word, we'd love to have you on our team.

Testimonials By Our Products

T-Shirts - Tim the T-shirt

"The Souled Store and us go back a long way, and they've been great buddies throughout. They've constantly given us these amazing designer makeovers - adding pockets, using glow-in-the-dark inks, playing around with our colours, increasing sleeves, etc. We've now become so popular that we're regularly mobbed in public, and even celebrities can't seem to get enough of us. Our population is growing at a frantic pace, and we'll soon accomplish our goal of being present in every house on this planet. If you're lazy and prefer online shopping for your clothes, you know where to find us!"

Boxers - Bob the Boxer

"We've had a love-hate relationship with the world. We always felt terrible that we were never really seen because we were always in someone's pants (no, it isn't that much fun). Then, a few years ago, a bunch of kids started wearing their pants really low and we suddenly started getting noticed again. Life was good. Unfortunately, that was just a fad, and died pretty soon. The Souled Store finally helped put us on the map again, by making us fun, quirky, and adding cool pattern prints! Now, most people don't even bother wearing pants, they casually lounge around in us. We're finally independent and self-sufficient loungewear, and have The Souled Store's design team to thank!"

Phone Covers - Paul the Phone Cover

"You're probably reading this on your mobile right now. Everyone seems to be on their phones all the time, yet cares little about them. Throw us on the bed, forget us in taxis - it's like you guys never cared about us. If things got really bad, you probably put a screen guard or complained about how expensive screen replacements are.

It's about time things changed, and thanks to The Souled Store, they have. They've done a fantastic job of giving us a complete makeover with their kickass designs. We're now fashionable and functional. We know we're growing at a frantic pace, adding new models every day. But the team at The Souled Store somehow manages to keep up, and ensure our entire family is well represented. Kudos and much love!"

Brand Recognition

Homegrown Indian Brand

Customer Base

Over 6 Million Happy Customers

Customer Benefits

Company Information

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