The Roses Are Red campaign is a social initiative by The Souled Store in partnership with GiveHer5 to support women in rural India by providing safe sanitary solutions. Through this campaign, donations help provide Saafkins™ reusable sanitary panties to women who would otherwise resort to unhygienic and harmful alternatives during menstruation.
The campaign aims to break down walls, get conversations started about period poverty, and give young women across rural India the ability to attend school or work, breaking free from the vicious cycle of period poverty.
Participate in the Roses Are Red campaign by following these steps:
GiveHer5 is a social initiative bringing safe sanitary solutions to women in rural areas across India. The organization uses donations to provide Saafkins™, a reusable and affordable sanitary panty, to women that would otherwise resort to unhygienic and harmful alternatives.
GiveHer5 works towards a brighter future for thousands of women across the country. With community support, the initiative aims to achieve one more milestone closer to gender equality.
Saafkins™ are an innovative sanitary solution engineered by Livinguard™ Technologies, designed as an affordable alternative to traditional sanitary pads.
| Feature | Description |
|---|---|
| Reusability | World's first 12-hour reusable sanitary solution |
| Antimicrobial Protection | Proprietary disinfecting textile treatment |
| Safety | Skin safe with no chemicals and no toxins |
| Easy Maintenance | Special stain-release technology makes the four-layer panty easy to wash and reuse |
| Affordability | Cost-effective alternative to disposable sanitary pads |
Saafkins™ are engineered by Livinguard™ Technologies and utilize:
The Souled Store is a homegrown Indian brand that creates and curates stunning designs, printing them on various products including t-shirts, phone covers, backpacks, notebooks, boxers, and many more items. The products are designed specifically to spread happiness, right down to the bottom of your 'soul'.
Started in 2013, The Souled Store has organically grown to become India's largest online brand for official licensed merchandise. The company works with big budget movies, popular cartoons, TV shows, WWE, and IPL teams amongst others.
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Through donations and participation in the Roses Are Red campaign, supporters can directly contribute to achieving gender equality and improving the lives of thousands of women across India.
Experience The Souled Store app and participate in the Roses Are Red campaign to make a difference in the lives of women across rural India. Every purchase and social media post helps raise awareness and provides essential sanitary solutions to those in need.