The Souled Store Announces Redwolf Acquisition, Expanding Its Pop Culture Merchandise Empire
India 2025 – The Souled Store is excited to announce that Redwolf, a popular name in the pop culture merchandise industry, is now officially a part of our family. This exciting acquisition marks the beginning of a new era for both brands, as we join forces to bring fans even more of the unique, fandom-driven products they love.
Redwolf’s founders - Ameya Thakur, Rahul Jaisheel and Vivek Malhotra, known for their vision and creativity in shaping the world of fan merchandise, will be joining The Souled Store team. Their expertise and passion will play a crucial role in further enhancing our ability to offer innovative products that resonate with fans across India and beyond.
“Merging with The Souled Store was the next logical step in realizing our vision of bringing the best pop culture merchandise to the Indian audience. All three of us are huge pop-culture geeks ourselves and look forward to leveraging the scale provided by The Souled Store to take the brand to greater heights.” said Vivek Malhotra, Co-Founder of Redwolf.
"We are absolutely thrilled to welcome Redwolf to The Souled Store family. Their incredible creativity and commitment to providing fandom-inspired products is a perfect fit,” said Vedang Patel, Co-Founder of The Souled Store. “This acquisition will strengthen our mission to become the Home of Pop-culture in India. We are excited to co- build this shared vision with the founders of Redwolf.”
At The Souled Store, a deep love for fandom culture has always been the driving force — creating with fans in mind and celebrating what makes each individual unique. Every product crafted by the brand reflects the stories, passions, and identities that fans carry with them.
With the recent addition of Redwolf to The Souled Store family, the brand marks a new chapter in its journey — one that adds even more heart and creativity to its mission. Redwolf’s creative vision complements The Souled Store’s passion, enabling a broader expansion across movies, TV shows, music, and pop culture like never before.
Fans can now look forward to an even wider selection of unique designs, exclusive collaborations, and innovative products — all under one roof. This partnership brings The Souled Store closer to its ultimate goal: to become a global lifestyle brand that speaks to the soul of every fan.
The Souled Store remains dedicated to providing a platform for passionate fans, with products that reflect their favourite movies, characters, and moments. This acquisition strengthens our commitment to keeping fans at the heart of everything we do.
About The Souled Store:
The Souled Store is India's largest pop culture brand, boasting over 200 licenses, including giants like One Piece, Naruto, and Marvel. For the past 11 years, The Souled Store has been dedicated to celebrating fans and pop culture, consistently going above and beyond to engage their community. In addition to its extensive collection of fandom merchandise, The Souled Store also offers a variety of solid apparel such as cargos, linen shirts, sneakers and more. In addition to their extensive online presence, The Souled Store operates over 40+ stores across India.